Alamomin Alatu da NFTs: Dabarun Inganta Hoton Alama

Jerin Abubuwan Ciki

• 1. Gabatarwa
• 2. Mahallin Bincike & Bayanan Baya
  • 2.1 Al'amarin NFT da Sashen Alatu
  • 2.2 Gibin Bincike da Manufar Aikin
• 3. Hanyar Bincike & Tsarin Bincike
• 4. Cikakken Bincike: Amfani da NFTs ta Alamomin Alatu
  • 4.1 Inganta Keɓantacce & Ƙarancin Alama
  • 4.2 Haɓaka Al'umma & Haɗin Kan Abokan Ciniki
  • 4.3 Haɗa Duniyar Jiki da Ta Dijital
• 5. Muhimman Fahimta & Damammakin Dabarun
• 6. Tsarin Fasaha & Ƙirar Lissafi
• 7. Sakamakon Gwaji & Nazarin Lamura
• 8. Tsarin Nazari: Misali Ba na Lamba ba
• 9. Aikace-aikace na Gaba & Hangar Masana'antu
• 10. Nassoshi
• 11. Ra'ayin Manazarcin: Cikakken Fahimta, Tsarin Ma'ana, Ƙarfi & Kurakurai, Fahimtun Aiki

1. Gabatarwa

Alamun da ba za a iya musanya ba (NFTs) sun fito daga ra'ayi na sirri na sirri zuwa wani al'amari na duniya, suna ɗaukar kanun labarai tare da siyarwa masu karya rikodin kamar zanen Beeple na "Everydays" wanda aka sayar da dala miliyan 69. Wannan nau'in kadara na dijital, wanda aka gina akan fasahar blockchain, yana ba da takaddun mallaka na musamman, mai tabbatarwa don abubuwan dijital. Yayin da aka fara shahara a duniyar fasaha, NFTs suna gabatar da kayan aiki na dabarun da ba a bincika sosai ba, don alamomin alatu. Wannan bayanin bincike yana bincika yadda alamomin alatu a cikin sashin kayayyaki na sirri (tufafi, kayan haɗi, agogo, kayan ado) ke amfani da NFTs don inganta hoton alamar su kuma yana bincika damammakin da ake gani daga mahangar gudanarwa.

2. Mahallin Bincike & Bayanan Baya

2.1 Al'amarin NFT da Sashen Alatu

Kasuwannin NFT sun ga girma mai fashewa, tare da yawan ciniki ya wuce dala biliyan 23 a cikin 2021. Wannan haɓakar wani ɓangare yana haifar da ci gaban daidaitaccen duniyoyin zamani da metaverse. Alamomin alatu, waɗanda cutar ta COVID-19 ta hanzarta canjin dijital, sun fara gwada NFTs. Misalan majagaba sun haɗa da tarin "Genesi" na Dolce & Gabbana, wanda ya haɗa abubuwan kayan sawa na zahiri tare da tagwayen dijital na NFT masu rai, da kuma shirye-shiryen Gucci, Louis Vuitton, da Givenchi da suka haɗa da kayan sawa na dijital ko NFTs na tarin.

2.2 Gibin Bincike da Manufar Aikin

Duk da tashin hankali, binciken ilimi akan NFTs ya kasance ƙarami, tare da mayar da hankali sau da yawa yana iyakance ga ka'idojin fasaha, ma'auni, da batutuwan haƙƙin mallaka. Akwai ƙarancin cikakken bincike kan yadda alamomin alatu ke amfani da NFTs bisa dabarun, musamman game da hoton alama—wani muhimmin abin nasara a cikin sashin alatu inda hasashe ke motsa ƙima. Wannan binciken yana nufin cike wannan gibin ta hanyar magance manyan tambayoyi guda biyu:

1. Ta yaya ake amfani da NFTs don inganta abubuwan hoton alama daban-daban na alamomin alatu?
2. Wadanne damammaki manajojin alamomin alatu ke danganta da NFTs?

3. Hanyar Bincike & Tsarin Bincike

Binciken da aka tsara yana amfani da tsarin bincike mai inganci. Ya ƙunshi cikakkun tambayoyi, masu tsari-rabi tare da manajoji da masu yanke shawara daga alamomin alatu daban-daban a cikin sashin kayayyaki na sirri waɗanda ke da gogewa tare da ko suna shirin ayyukan NFT. Za a yi amfani da bayanan don nazarin jigo don gano tsari, dabarun, da damammakin da ake gani da suka shafi amfani da NFT don inganta hoton alama.

4. Cikakken Bincike: Amfani da NFTs ta Alamomin Alatu

4.1 Inganta Keɓantacce & Ƙarancin Alama

NFTs sun dace da ainihin ka'idojin alatu na keɓantacce da ƙarancin. Ta hanyar fitar da kadaru na dijital na iyakataccen bugu (misali, takalmin dijital na musamman 100), alamomi na iya haifar da ƙarancin wucin gadi a cikin duniyar dijital, suna kwatanta dabarunsu na zahiri. Rubutun blockchain da ba za a iya canzawa ba yana tabbatar da mallaka da ƙarancin jama'a, yana ƙarfafa matsayin keɓantaccen alama.

4.2 Haɓaka Al'umma & Haɗin Kan Abokan Ciniki

NFTs na iya zama alamun zama memba ko makullin keɓantaccen gogewar alama. Mallakar NFT na alama na iya ba da damar shiga keɓantattun al'ummomin kan layi, siyarwa kafin lokaci don samfuran zahiri, gayyata zuwa abubuwan da suka faru a duniyar gaske, ko abun ciki na musamman. Wannan yana mai da abokan ciniki zuwa al'umma mai saka hannun jari, yana haɓaka amincin alama da ƙirƙirar sabon tashar haɗin kai kai tsaye.

4.3 Haɗa Duniyar Jiki da Ta Dijital

Aikace-aikacen da suka fi ƙirƙira sun haɗa da dabarun "phygital". Kamar yadda Dolce & Gabbana ya nuna, NFT na iya zama takardar shaidar inganci da mallaka na samfurin zahiri, ko wakiltar tagwayen dijital da za a iya amfani da shi a cikin mahalli na zamani. Wannan dabarun yana ba da tabbacin alama a nan gaba, yana mai da shi dacewa a cikin wuraren zahiri da na dijital masu tasowa kamar metaverse.

5. Muhimman Fahimta & Damammakin Dabarun

Ga manajojin alamomin alatu, NFTs suna wakiltar dama mai fuskoki da yawa fiye da samar da kudaden shiga kawai:

• Sabunta Hoton Alama: Haɗawa da fasahar ci gaba kamar blockchain na iya sabunta hoton alama, yana jan hankalin matasa, masu amfani da dijital.
• Sabbin Hanyoyin Kudaden Shiga: Ƙirƙirar sabbin nau'ikan samfuran dijital (kayan sawa na dijital, abubuwan tarawa).
• Yaƙi da Jabun Kaya: Amfani da NFTs a matsayin takaddun shaidar inganci na dijital da ba za a iya jabunta ba don kayan zahiri.
• Bayanan & Gudanar da Dangantaka: Samun fahimta game da sabon yanki na abokin ciniki da gina dangantaka kai tsaye, mallakar ta hanyar walat na Web3.

6. Tsarin Fasaha & Ƙirar Lissafi

Ainihin bayar da ƙimar NFT ya dogara da hashing na sirri da rashin canzawar blockchain. Keɓantaccen alama sau da yawa yana da alaƙa da hash na metadata. Ƙirar da aka sauƙaƙa don wakiltar "ƙimar ƙarancin" $V_s$ na tarin NFT a cikin mahallin alama ana iya tunani kamar haka:

$V_s = B \times \frac{1}{N} \times C$

Inda:
$B$ = Ƙimar ainihin ƙimar alama.
$N$ = Jimillar lambobin NFTs da aka ƙera a cikin tarin (factor na ƙarancin).
$C$ = Ninka haɗin al'umma (aiki na amfani, damar shiga, da tabbacin zamantakewa).

Wannan yana nuna cewa ƙimar da ake gani ba ta cikin fayil ɗin dijital ba amma aiki ne na ƙarfin alama, ƙarancin wucin gadi, da layin zamantakewa/amfani da aka gina a kusa da alamar—ƙa'idar da aka fahimta sosai a cikin alatu na gargajiya amma ana aiwatar da ita ta hanyar kwangilolin wayo.

7. Sakamakon Gwaji & Nazarin Lamura

Nazarin Lamari 1: Dolce & Gabbana "Genesi"
Gwaji: Ƙaddamar da tarin kayan haute couture na zahiri guda 9, kowanne yana haɗe da NFT na musamman (kayan sawa na dijital da gogewa).
Sakamako: An sayar da tarin akan kusan dala miliyan 5.7 a cikin kuɗin sirri. Gwajin ya yi nasarar gwada ƙirar hybrid phygital mai ƙima, yana jan hankalin manyan mutane masu arziki na asali na sirri da haifar da hayaniyar kafofin watsa labarai, don haka yana haɓaka hasashen alama a matsayin mai ƙirƙira da tunani na gaba.

Nazarin Lamari 2: Nike .Swoosh & Sayen RTFKT
Gwaji: Sayen kamfanin takalmin zamani na RTFKT da ƙaddamar da dandalin .Swoosh Web3 don haɗin gwiwar ƙirƙirar samfuran zamani tare da al'ummarsa.
Sakamako: Kafa hanyar sadarwa kai tsaye zuwa kayan sawa na dijital da kayan aikin metaverse. Ya canza haɗin alamar daga talla mai hanya ɗaya zuwa ƙirƙira mai shiga tsakani, yana ƙarfafa alaƙar al'umma da kuma sanya Nike a gaba na kayan wasan motsa jiki na dijital—wani muhimmin sabuntawa na hoton alama.

Bayanin Chati: Zane mai haske na zane zai nuna "Canjin Hasashen Hoton Alama" akan Y-axis (daga -10 'Lalacewa' zuwa +10 'Ƙarfafawa Ƙarfafawa') a kan dabarun NFT daban-daban akan X-axis (misali, 'Tarin Dijital', 'Tagwayen Phygital', 'Alamar Shiga Al'umma', 'Kayan Sawa na Metaverse'). Dabarun 'Tagwayen Phygital' da 'Alamar Shiga Al'umma' za su nuna mafi girman tasiri mai kyau, suna nuna mahimmancin amfani da haɗin jiki-dijital.

8. Tsarin Nazari: Misali Ba na Lamba ba

Don kimanta yuwuwar aikin NFT don inganta hoton alama, manajoji na iya amfani da tsarin dabarun da ke biyo baya:

1. Daidaituwar Manufa: Shin shirin NFT yana goyan bayan ainihin ginshiƙin hoton alama kai tsaye (misali, keɓantacce, ƙwarewa, gadon, ƙirƙira)?
2. Masu Sauraro: Shin an yi niyya ga abokan ciniki na yanzu, sabon masu sauraron Gen-Z/sirri, ko duka biyun? Ta yaya amfanin yana biyan bukatunsu?
3. Ƙirar Amfani: Menene amfanin alamar? Tarin tsantsa, maɓallin shiga, shaidar mallakar abu na zahiri, ko haɗin gwiwa?
4. Ƙarancin & Tsarin Saki: Shin faɗuwar iyaka ce, bugu na buɗe ido, ko ƙirar ƙirar mai ƙarfi? Ta yaya wannan ya dace da farashin alama da dabarun keɓantacce?
5. Tsarin Tafiya na Dogon Lokaci: Shin akwai shiri don ci gaba da haɗin kai (misali, jigilar iska na gaba, amfani mai tasowa) don hana NFT zama kadara mai tsayawa?

Misalin Aikace-aikace: Mai yin agogo na gadon da ke la'akari da NFT. Ta amfani da tsarin: 1) Ya dace da 'ƙwarewa' ta hanyar NFT wakiltar tsarin dijital na motsi mai rikitarwa. 2) Yana niyya ga masu tarawa da masu sha'awar fasaha. 3) Amfanin shine mallakar fasahar dijital da damar shiga babban aji kan yin agogo akan layi. 4) Ƙarancin yana da girma (bugu 50). 5) Tsarin tafiya ya haɗa da jigilar iska na gaba na samfurin 3D don kallon AR. Wannan yana da maki sosai akan daidaitawar dabarun.

9. Aikace-aikace na Gaba & Hangar Masana'antu

Haɗuwar NFTs, AI, da metaverse za su ayyana mataki na gaba:

• Haɗin Ƙirƙira na AI: Alamomi na iya amfani da kayan aikin AI (wanda aka yi wahayi ta hanyar samfura kamar Cibiyoyin Maƙiya na Haɓakawa (GANs) da ake amfani da su a cikin ayyuka kamar CycleGAN don canja wurin salo) don ba da damar abokan ciniki su haɗa ƙirƙirar kadaru na NFT na musamman, suna keɓance alatu a sikeli.
• NFTs Masu Ƙarfi & Masu Tasowa: Alamun da halayensu na gani ko aiki ke canzawa dangane da bayanan duniyar gaske (nasarorin mai shi, matakan alama) ko APIs na waje, suna ƙirƙirar kadaru na dijital "masu rai".
• Rarraba Mallakar Kadaru na Zahiri: Amfani da NFTs don wakiltar hannun jari a cikin abubuwa masu ƙima na zahiri (misali, motar tsohuwar mota mai ban sha'awa), yana ba da damar shiga ga saka hannun jari na alatu.
• Shirin Aminci 3.0: Cikakken akan sarkar, maki na aminci masu aiki tare a matsayin NFTs, masu amfani a cikin tsarin alama kuma yuwuwa tare da abokan haɗin gwiwa, yana ƙara amfani da kullewa.

Babban ƙalubale zai kasance motsawa bayan tarawa na hasashe don gina amfani mai dorewa wanda ke haɓaka gogewar abokin ciniki da labarin alama da gaske, canjin da albarkatu kamar binciken MIT Digital Currency Initiative sau da yawa ke jaddada don dorewar blockchain na dogon lokaci.

10. Nassoshi

1. Christie's. (2021). Sakamakon Gwanjon Beeple na "Everydays".
2. Wang, Q., Li, R., Wang, Q., & Chen, S. (2021). Alamar da ba za a iya musanya ba (NFT): Dubawa, Ƙima, Damammaki da Ƙalubale. arXiv preprint arXiv:2105.07447.
3. DappRadar. (2022). Rahoton Kasuwar NFT na 2021.
4. Mystakidis, S. (2022). Metaverse. Encyclopedia, 2(1), 486-497.
5. Deloitte. (2022). Ƙarfin Duniya na Kayayyakin Alatu.
6. Vogue Business. (2021). Cikin Tarin NFT na Dolce & Gabbana na $6m.
7. Bain & Company. (2022). Nazarin Kasuwar Kayayyakin Alatu na Duniya.
8. Kapferer, J. N., & Bastien, V. (2012). Dabarun Alatu: Karya Dokokin Tallace-tallace don Gina Alamomin Alatu. Kogan Page.
9. Zhu, J., & Liu, W. (2022). Tarihin Al'ummomi Biyu: Nazarin Gwaji na Ra'ayin Masu Zuba Jari da 'Yan Kasuwa na NFT akan Twitter. Proceedings of the International Conference on Information Systems (ICIS).
10. Nadini, M., et al. (2021). Taswirar juyin juya halin NFT: yanayin kasuwa, hanyoyin sadarwar kasuwanci, da fasalin gani. Scientific Reports, 11(1), 20902.
11. Keller, K. L. (1993). Ƙirƙira, Auna, da Gudanar da Ƙimar Alama na Tushen Abokin Ciniki. Journal of Marketing, 57(1), 1–22.
12. Heine, K. (2012). Ra'ayin Alamomin Alatu. Technische Universität Berlin.
13. Ismail, L. (2022). Karɓar da Amfani da NFTs na Alamomin Kayan Alatu. A cikin Kayan Sawa da Dorewar Muhalli (shafi na 175-192).
14. MIT Digital Currency Initiative. (2023). Bincike akan Aikace-aikacen Blockchain da Dorewa. [Albarkatun Kan layi]
15. Zhu, J.-Y., Park, T., Isola, P., & Efros, A. A. (2017). Fassarar Hotuna marasa Haɗin gwiwa ta amfani da Cibiyoyin Maƙiya masu Daidaituwar Zagaye. Proceedings of the IEEE International Conference on Computer Vision (ICCV). (CycleGAN)

11. Ra'ayin Manazarcin: Cikakken Fahimta, Tsarin Ma'ana, Ƙarfi & Kurakurai, Fahimtun Aiki

Cikakken Fahimta: Wannan bayanin bincike ya gano daidai cewa ga alamomin alatu, NFTs ba dabara ce ta samun kudaden shiga ba amma lebur na hoton alama na dabarun. Ainihin ƙimar yana cikin amfani da kaddarorin blockchain—ƙarancin tabbaci, mallakar da ba za a iya canzawa ba, da shirye-shiryen—don ƙarfafa ginshiƙan tunanin alatu na dijital: keɓantacce, al'umma, da gadon. Takardar ta canza hankali sosai daga abin da (JPEG akan blockchain) zuwa dalilin (haɓaka hasashen alama).

Tsarin Ma'ana: Hujjar tana gina daidai: tana kafa mahallin fashewar kasuwar NFT, tana nuna matsayin sashen alatu na ra'ayin mazan jiya-amma-mai sha'awa da kuma ɓangarorin binciken ilimi, sannan ta ba da shawarar hanyar bincike mai inganci don gano niyyar gudanarwa. Yana da ma'ana cewa idan hoton alama yana da mahimmanci ga alatu (yana ambaton Keller, Kapferer), to duk wani sabon fasahar da aka karɓa dole ne a tace shi ta wannan ruwan tabarau. Tambayoyin binciken da aka gabatar sun fito ne kai tsaye daga wannan ma'ana.

Ƙarfi & Kurakurai:
Ƙarfi: Mayar da hankalinsa na aikace-aikace shine babban kadarsa. Ba ya ɓace a cikin fasahar blockchain amma yana tsayawa ƙwarai a cikin layin dabarun tallace-tallace, wanda shine inda yawancin yanke shawara na alamomin alatu ke faruwa. Bayyana yuwuwar "phygital", kamar yadda aka gani tare da Dolce & Gabbana, yana da hangen nesa kuma ya dace da makomar masana'antar ta duk-kan tashoshi.
Kurakurai Masu Muhimmanci: Hanyar da aka gabatar ita ce Achilles ɗin diddiginta. Dogaro kawai akan tambayoyin manaja yana haifar da haɗarin kama dabarun buri maimakon aiwatar da inganci ko karɓar mabukaci. Ya rasa mahimmancin mahangar buƙata. Ta yaya masu amfani da gaske suke fahimtar waɗannan shirye-shiryen NFT? Shin NFT na Gucci yana haɓaka ko yana raunana hoton alamarsa a idon abokan cinikinsa na gargajiya? Wannan gibin yana da mahimmanci. Bugu da ƙari, yana rage manyan haɗarin: matsalolin muhalli (duk da canje-canjen Shaidar Saka Hannun Jari), rashin kwanciyar hankali na kasuwa yana lalata martabar alama, da kuma rikitarwar gudanar da tsammanin al'ummar Web3, waɗanda suka fi buƙatu fiye da magoya bayan kafofin watsa labarai na gargajiya.

Fahimtun Aiki:
1. CMOs na Alatu: Yi amfani da tsarin da aka gabatar a Sashe na 8. Kafin ƙirƙira, a yi taswirar amfanin NFT ɗin ku zuwa wani takamaiman ginshiƙin alama. Shin game da damar shiga (al'umma), shaida (inganci), ko bayyanawa (asalin dijital)? Fara da aikin ƙarancin haɗari, babban amfani (misali, damar shiga keɓantaccen abun ciki na NFT don manyan abokan ciniki) kafin babban tarin mai ƙima.
2. Masu Bincike: Faɗaɗa hanyar. Haɗa tambayoyin manaja tare da nazarin netnographic na al'ummomin masu riƙe da NFT akan Discord/Twitter da binciken auna canje-canjen hasashen alama kafin da bayan ƙaddamar da NFT a tsakanin masu sauraro. Haɗin gwiwa tare da kamfanonin nazari akan sarkar kamar Nansen don ƙara bayanan halayen ƙididdiga.
3. Alamomi a gefe: Shakuwa yana da tsada. Lanƙwan koyo yana da tsayi. Fara ba tare da ƙaddamar da samfurin jama'a ba, amma tare da "ƙungiyar aikin Web3" na cikin gida don gwadawa a cikin mahallin yashi, ƙirƙirar gwajin NFTs akan hanyoyin gwaji, da shiga tare da al'ummomin NFT na yanzu don fahimtar al'ada da tsammanin. Kamar yadda binciken MIT DCI ya nuna, ya kamata a mayar da hankali kan aikace-aikacen da ke da amfani, masu dorewa, ba kadaru na hasashe ba. Makomar alatu shine phygital, kuma ana gina gada akan sarkar yanzu.